Amplifying Your Social Media Marketing
Social Marketing is how your brand earns attention through telling culturally relevant stories that captivate your audience’s interest. At Found, we apply our data-led approach to help brands create the right stories that turn interest into engagement, and engagement into action.
Audience First Social Marketing
We understand that Social Media shouldn't be treated as just an engagement or a performance channel. It's both.
Our data-led approach puts the audience first, helping to create content and campaigns that attract more than just likes. It's important to not only connect with audiences in an authentic way, but to also produce measurable and meaningful results.
Every audience is different, which is why we never go for a one-size-fits-all approach. Our approach to your Social Media will always be bespoke to your brand and business goals. This might mean acting as an extension to your in-house team or creating a full suite of multi-channel creative assets that will thrive across your social platforms.
5 Steps To Social Media Strategy
- Your Goals Must be SMART
Building and setting your goals is a tool that can help you in devising suitable and effective social media marketing strategies for your business. Thus, this simply means that you should have SMART goals: SMART as in Specific, Measurable, Attainable, Relevant and Time-bound. There are suitable and effective social media goals that you could set for your business such as:
- Growing the base of your fans or viewers
- Driving and persuading people to level up in-store sales
- Improving your Return of Investment (ROI)
- Realizing higher sales quantity
- Increasing and improving brand awareness
- Understand Your Audiences
Take note that not all audiences are created the same. People make use of social media in a variety of ways. Be sure that your audience should match your specific market. Understand your target markets’ psychographics and demographics, making it more possible for you to reach them in your social media the easier way.
- Know Your Important Metrics
After creating your social media marketing strategies, be sure to check if they are working or not. To be able to do it, you need to assess the improvement in reaching the goals you set and monitor relevant metrics. For instance, if your goal is to level up brand awareness, “Post Reach” makes relevant data. Take time in engaging business posts and see how the audience interact with them.
- Determine the Social Media Approach of Your Competitors
It is important to know the strategies of your competitors especially those that are doing well in the market. What is their social strategy? What are their targets? What are their focuses? What are their dominant phrases? There are tools that can help you in spying your competitors, allowing you to know the kind of social media content they use in promoting their business.
- Your Content Must Suit Your Audience
Forget about excessive promotional materials and make use of high-quality content instead. See to it that your content comes in a social way and should not be like a marketplace where your services or products are sold. In short, your content must be a blend of entertaining and informative items with a small number of promotional materials.
There are actually more strategies that you ought to learn as far as social media marketing is concerned. If you would like to improve your social media marketing skill, or you need to create awareness about your brand new business in Lebanon, feel free to contact us or enroll in our Digital Marketing Course to learn a variety of effective solutions that can help you in attaining your business goals and aspirations.
Our Social Marketing Expertise
We specialise in creating and implementing clever creative content and campaigns that not only stand out on social timelines but deliver results. From full service to strategic support, we offer a range of bespoke social solutions to suit brands and budgets of all sizes.
At VCweb, we create and implement data-led strategies to deliver high performing Social Media campaigns. Our team will take a deep dive into audience insights and trends to develop a tailor-made strategy that will transform your social presence.
Social Media is an always-on channel, with an ever-present voice. Whether it be page set-up, maintenance, scheduling or regular content plans to engage your audience, you can rest easy knowing that our team has it covered.
A great social media strategy can only travel so far if you haven't got the right look. Whether it be video, photography or GIFs, our in-house creative team can produce a full suite of socially-optimised assets that will inspire, engage and convert.
Nothing stands out more on social than a clever, creative campaign. We'll develop stand-out campaigns that will make a lasting impact for your brand, right from the ideation stage through to activation.
In the largely algorithm-led world of social media, paid social can be an essential tool to attract attention and drive sales. Our team of experts have extensive experience in running successful paid social campaigns across Facebook, Twitter, LinkedIn, Instagram, YouTube, SnapChat and Pinterest.
Whether it be full day workshops or onsite sessions on specific areas, we provide a range of Social Training options to suit your team's needs and experience level.
Contact us if you have any questions or click the Enquiry Now link below and we will be in contact.